Some see mobile advertising as closely related to online or internet advertising, though its reach is far greater - currently, most mobile advertising is targeted at mobile phones, that came estimably to a global total of 3 billion as of 2007, and will reach 4 billion in 2008. Notably computers, including desktops and laptops, are currently estimated at 800 million globally.
It is probable that advertisers and media industry will increasingly take account of a bigger and fast-growing mobile market, though it remains at around 1% of global advertising spend. Mobile media is evolving rapidly and while mobile phones will continue to be the mainstay, it is not clear whether mobile phones based on cellular backhaul or smartphones based on WiFi hot spot or WiMAX hot zone will also strengthen.
However, such is the emergence of this form of advertising, that there is now a dedicated global awards ceremony organised every year by Visiongain.As mobile phones outnumber TV sets by over 2 to 1, and internet users by nearly 3 to 1, and the total laptop and desktop PC population by over 4 to 1, advertisers in many markets have recently rushed to this media.
In Spain 75% of mobile phone owners receive ads, in France 62% and in Japan 54%. More remarkably as mobile advertising matures, like in the most advanced markets, the user involvement also matures. In Japan today, already 44% of mobile phone owners click on ads they receive on their phones.
Monday, April 27, 2009
Marketing Affiliate
The concept of revenue sharing—paying commission for referred business—predates affiliate marketing and the Internet. The translation of the revenue share principles to mainstream e-commerce happened almost four years after the origination of the World Wide Web in November 1994. The consensus of marketers and adult industry insiders is that Cybererotica was either the first or among the early innovators in affiliate marketing with a cost per click program.
During November 1994, CDNOW launched its BuyWeb program. With this program CDNOW was the first non-adult website to introduce the concept of an affiliate or associate program with its idea of click-through purchasing. CDNOW had the idea that music-oriented websites could review or list albums on their pages that their visitors may be interested in purchasing. These websites could also offer a link that would take the visitor directly to CDNOW to purchase the albums. The idea for remote purchasing originally arose because of conversations with music label Geffen Records in the fall of 1994.
The management at Geffen wanted to sell its artists' CDs directly from its website, but did not want to implement this capability itself. Geffen asked CDNOW if it could design a program where CDNOW would handle the order fulfillment. Geffen realized that CDNOW could link directly from the artist on its website to Geffen's website, bypassing the CDNOW home page and going directly to an artist's music page. (Amazon) launched its associate program in July 1996. Amazon associates could place banner or text links on their site for individual books, or link directly to the Amazon home page.
When visitors clicked from the associate's website through to Amazon and purchased a book, the associate received a commission. Amazon was not the first merchant to offer an affiliate program, but its program was the first to become widely-known and serve as a model for subsequent programs. In February 2000, Amazon announced that it had been granted a patent (6,029,141) on all the essential components of an affiliate program. The patent application was submitted in June 1997, which predates most affiliate programs, but not PC Flowers & Gifts.com (October 1994), AutoWeb.com (October 1995), Kbkids.com/BrainPlay.com (January 1996), EPage (April 1996), and several others.
During November 1994, CDNOW launched its BuyWeb program. With this program CDNOW was the first non-adult website to introduce the concept of an affiliate or associate program with its idea of click-through purchasing. CDNOW had the idea that music-oriented websites could review or list albums on their pages that their visitors may be interested in purchasing. These websites could also offer a link that would take the visitor directly to CDNOW to purchase the albums. The idea for remote purchasing originally arose because of conversations with music label Geffen Records in the fall of 1994.
The management at Geffen wanted to sell its artists' CDs directly from its website, but did not want to implement this capability itself. Geffen asked CDNOW if it could design a program where CDNOW would handle the order fulfillment. Geffen realized that CDNOW could link directly from the artist on its website to Geffen's website, bypassing the CDNOW home page and going directly to an artist's music page. (Amazon) launched its associate program in July 1996. Amazon associates could place banner or text links on their site for individual books, or link directly to the Amazon home page.
When visitors clicked from the associate's website through to Amazon and purchased a book, the associate received a commission. Amazon was not the first merchant to offer an affiliate program, but its program was the first to become widely-known and serve as a model for subsequent programs. In February 2000, Amazon announced that it had been granted a patent (6,029,141) on all the essential components of an affiliate program. The patent application was submitted in June 1997, which predates most affiliate programs, but not PC Flowers & Gifts.com (October 1994), AutoWeb.com (October 1995), Kbkids.com/BrainPlay.com (January 1996), EPage (April 1996), and several others.
Internet Marketing
Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.
The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium.
Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale.
Internet marketing also refers to the placement of media along different stages of the engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.
The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium.
Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale.
Internet marketing also refers to the placement of media along different stages of the engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.
Memory Card
A memory card or flash memory card is a solid-state electronic flash memory data storage device capable of storing digital contents. These are mainly used with digital cameras, handheld and Mobile computers, mobile phones, music players, video game consoles, and other electronics. They offer high re-record-ability, power-free storage, small form factor, and rugged environmental specifications. There are also non-solid-state memory cards that do not use flash memory, and there are different types of flash memory.
There are many different types of memory cards and jobs they are used for. Some common places include in digital cameras, game consoles, cell phones, and industrial applications. PC card (PCMCIA) were among first commercial memory card formats (type I cards) to come out in the 1990s, but are now only mainly used in industrial applications and for I/O jobs (using types I/II/III), as a connection standard for devices (such as a modem). Also in 1990s, a number of memory card formats smaller than PC Card came out, including CompactFlash, SmartMedia, and Miniature Card. In other areas, tiny embedded memory cards (SID) were used in cell phones, game consoles started using proprietary memory card formats, and devices like PDAs and digital music players started using removable memory cards.
From the late 1990s into the early 2000s a host of new formats appeared, including SD/MMC, Memory Stick, xD-Picture Card, and a number of variants and smaller cards. The desire for ultra-small cards for cell-phones, PDAs, and compact digital cameras drove a trend toward smaller cards that left the previous generation of "compact" cards looking big. In digital cameras SmartMedia and CompactFlash had been very successful, in 2001 SM alone captured 50% of the digital camera market and CF had a strangle hold on professional digital cameras. By 2005 however, SD/MMC had nearly taken over SmartMedia's spot, though not to the same level and with stiff competition coming from Memory Stick variants, xD, as well as CompactFlash. In industrial fields, even the venerable PC card (PCMCIA) memory cards still manage to maintain a niche, while in cell-phones and PDAs, the memory card market is highly fragmented.
Nowadays, most new PCs have built-in slots for a variety of memory cards; Memory Stick, CompactFlash, SD, etc. Some digital gadgets support more than one memory card to ensure compatibility.
There are many different types of memory cards and jobs they are used for. Some common places include in digital cameras, game consoles, cell phones, and industrial applications. PC card (PCMCIA) were among first commercial memory card formats (type I cards) to come out in the 1990s, but are now only mainly used in industrial applications and for I/O jobs (using types I/II/III), as a connection standard for devices (such as a modem). Also in 1990s, a number of memory card formats smaller than PC Card came out, including CompactFlash, SmartMedia, and Miniature Card. In other areas, tiny embedded memory cards (SID) were used in cell phones, game consoles started using proprietary memory card formats, and devices like PDAs and digital music players started using removable memory cards.
From the late 1990s into the early 2000s a host of new formats appeared, including SD/MMC, Memory Stick, xD-Picture Card, and a number of variants and smaller cards. The desire for ultra-small cards for cell-phones, PDAs, and compact digital cameras drove a trend toward smaller cards that left the previous generation of "compact" cards looking big. In digital cameras SmartMedia and CompactFlash had been very successful, in 2001 SM alone captured 50% of the digital camera market and CF had a strangle hold on professional digital cameras. By 2005 however, SD/MMC had nearly taken over SmartMedia's spot, though not to the same level and with stiff competition coming from Memory Stick variants, xD, as well as CompactFlash. In industrial fields, even the venerable PC card (PCMCIA) memory cards still manage to maintain a niche, while in cell-phones and PDAs, the memory card market is highly fragmented.
Nowadays, most new PCs have built-in slots for a variety of memory cards; Memory Stick, CompactFlash, SD, etc. Some digital gadgets support more than one memory card to ensure compatibility.
Compact disk
A Compact Disc (also known as a CD) is an optical disc used to store digital data, originally developed for storing digital audio. The CD, available on the market since October 1982, remains the standard physical medium for sale of commercial audio recordings to the present day.
Standard CDs have a diameter of 120 mm and can hold up to 80 minutes of audio (700 MB of data). The Mini CD has various diameters ranging from 60 to 80 mm; they are sometimes used for CD singles or device drivers, storing up to 24 minutes of audio.
The technology was later adapted and expanded to include data storage CD-ROM, write-once audio and data storage CD-R, rewritable media CD-RW, Super Audio CD (SACD), Video Compact Discs (VCD), Super Video Compact Discs (SVCD), PhotoCD, PictureCD, CD-i, and Enhanced CD.
CD-ROMs and CD-Rs remain widely in the computer industry. The CD and its extensions are successful: in 2004, worldwide sales of CD audio, CD-ROM, and CD-R reached about 30 billion discs. By 2007, 200 billion CDs had been sold worldwide.
Standard CDs have a diameter of 120 mm and can hold up to 80 minutes of audio (700 MB of data). The Mini CD has various diameters ranging from 60 to 80 mm; they are sometimes used for CD singles or device drivers, storing up to 24 minutes of audio.
The technology was later adapted and expanded to include data storage CD-ROM, write-once audio and data storage CD-R, rewritable media CD-RW, Super Audio CD (SACD), Video Compact Discs (VCD), Super Video Compact Discs (SVCD), PhotoCD, PictureCD, CD-i, and Enhanced CD.
CD-ROMs and CD-Rs remain widely in the computer industry. The CD and its extensions are successful: in 2004, worldwide sales of CD audio, CD-ROM, and CD-R reached about 30 billion discs. By 2007, 200 billion CDs had been sold worldwide.
Central processing unit
A central processing unit (CPU) or processor is an electronic circuit that can execute computer programs This broad definition can easily be applied to many early computers that existed long before the term "CPU" ever came into widespread usage. The term itself and its initialism have been in use in the computer industry at least since the early 1960s . The form, design and implementation of CPUs have changed dramatically since the earliest examples, but their fundamental operation has remained much the same.
Early CPUs were custom-designed as a part of a larger, sometimes one-of-a-kind, computer. However, this costly method of designing custom CPUs for a particular application has largely given way to the development of mass-produced processors that are made for one or many purposes.
This standardization trend generally began in the era of discrete transistor mainframes and minicomputers and has rapidly accelerated with the popularization of the integrated circuit (IC). The IC has allowed increasingly complex CPUs to be designed and manufactured to tolerances on thePrior to the advent of machines that resemble today's CPUs, computers such as the ENIAC had to be physically rewired in order to perform different tasks. These machines are often referred to as "fixed-program computers," since they had to be The idea of a stored-program computer was already present during ENIAC's design, but was initially omitted so the machine could be finished sooner.
On June 30, 1945, before ENIAC was even completed, mathematician John von Neumann distributed the paper entitled "First Draft of a Report on the EDVAC." It outlined the design of a stored-program computer that would eventually be completed in August 1949 (von Neumann 1945). EDVAC was designed to perform a certain number of instructions (or operations) of various types. These instructions could be combined to create useful programs for the EDVAC to run. Significantly, the programs written for EDVAC were stored in high-speed computer memory rather than specified by the physical wiring of the computer. This overcame a severe limitation of ENIAC, which was the large amount of time and effort it took to reconfigure the computer to perform a new task. With von Neumann's design, the program, or software, that EDVAC ran could be changed simply by changing the contents of the computer's memory.
Early CPUs were custom-designed as a part of a larger, sometimes one-of-a-kind, computer. However, this costly method of designing custom CPUs for a particular application has largely given way to the development of mass-produced processors that are made for one or many purposes.
This standardization trend generally began in the era of discrete transistor mainframes and minicomputers and has rapidly accelerated with the popularization of the integrated circuit (IC). The IC has allowed increasingly complex CPUs to be designed and manufactured to tolerances on thePrior to the advent of machines that resemble today's CPUs, computers such as the ENIAC had to be physically rewired in order to perform different tasks. These machines are often referred to as "fixed-program computers," since they had to be The idea of a stored-program computer was already present during ENIAC's design, but was initially omitted so the machine could be finished sooner.
On June 30, 1945, before ENIAC was even completed, mathematician John von Neumann distributed the paper entitled "First Draft of a Report on the EDVAC." It outlined the design of a stored-program computer that would eventually be completed in August 1949 (von Neumann 1945). EDVAC was designed to perform a certain number of instructions (or operations) of various types. These instructions could be combined to create useful programs for the EDVAC to run. Significantly, the programs written for EDVAC were stored in high-speed computer memory rather than specified by the physical wiring of the computer. This overcame a severe limitation of ENIAC, which was the large amount of time and effort it took to reconfigure the computer to perform a new task. With von Neumann's design, the program, or software, that EDVAC ran could be changed simply by changing the contents of the computer's memory.
Underwriting
Underwriting refers to the process that a large financial service provider (bank, insurer, investment house) uses to assess the eligibility of a customer to receive their products (equity capital, insurance, mortgage or credit). The name derives from the Lloyd's of London insurance market. Financial bankers, who would accept some of the risk on a given venture (historically a sea voyage with associated risks of shipwreck) in exchange for a premium, would literally write their names under the risk information which was written on a Lloyd's slip created for this purpose.
Once the underwriting agreement is struck, the underwriter bears the risk of being able to sell the underlying securities and the cost of holding them on its books until such time in the future that they may be favorably sold.
If the instrument is desirable, the underwriter and the securities issuer may choose to enter into an exclusivity agreement. In exchange for a higher price paid upfront to the issuer, or other favorable terms, the issuer may agree to make the underwriter the exclusive agent for the initial sale of the securities instrument. That is, even though third-party buyers might approach the issuer directly to buy, the issuer agrees to sell exclusively through the underwriter.
In summary, the securities issuer gets cash up front, access to the contacts and sales channels of the underwriter, and is insulated from the market risk of being unable to sell the securities at a good price. The underwriter gets a nice profit from the markup, plus possibly an exclusive sales agreement.
Once the underwriting agreement is struck, the underwriter bears the risk of being able to sell the underlying securities and the cost of holding them on its books until such time in the future that they may be favorably sold.
If the instrument is desirable, the underwriter and the securities issuer may choose to enter into an exclusivity agreement. In exchange for a higher price paid upfront to the issuer, or other favorable terms, the issuer may agree to make the underwriter the exclusive agent for the initial sale of the securities instrument. That is, even though third-party buyers might approach the issuer directly to buy, the issuer agrees to sell exclusively through the underwriter.
In summary, the securities issuer gets cash up front, access to the contacts and sales channels of the underwriter, and is insulated from the market risk of being unable to sell the securities at a good price. The underwriter gets a nice profit from the markup, plus possibly an exclusive sales agreement.
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