These are lines like, ‘ Retail FDI Boom ’ ‘ Get both sides of the story’, ‘ Rose Bud exports blossoming’, and a few other with similar double meanings.
I think its about time Deccan Chronicle kicks up their campaign with some substance. Do they really expect to generate interest in their newspaper by trying to sell sleaze? Are they trying to attract the younger generation by leading them to this?
Do they think they are going to increase they barnd awareness? Maybe they will. But definitely not the awareness they want.
Update: Got a chance to click hoarding. Here it goes. The line on the Tshirt reads, ‘ Institute releases vital statistics’.
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